欢乐生肖

「光大銀行信用卡,信用卡中心,積分,消費,金融,」光大信用卡獲最佳創新獎

LAIYUAN:HULIANWANG

9

FABUSHIJIAN:2019-10-28 12:04:18






欢乐生肖QIANBUJIU,ZHONGXINYINXINGXINYONGKAYEWUYUANZAI2012NIANQUANGUOXINGDISANCHANYEQUNZHONGMANYILVGONGYIXINGDIAOYANGONGBUXINWENFABUHUISHENGHUIJIAOLIUHUIXIHUOLE“ZHUTANJIANG——ZHONGGUOXINYONGKAZHIZAOXINGYEZUIHAOCHENGGUOJIANG”。YOUSHIYINIANDEBANJIANGSHENGDIANYIBEIYENEIPUBIANCHENGWEIZHIMINGPINPAIBENNIANDU“AOSIKAJIANG”。BENCIXIHUOZHUTANZIZHUCHUANGXINJUJIANG,ZAICIZHENGSHILEZHONGXINYINXINGTOUZHIKAZAIYENEIDEZHENGTISHILIYUYINGXIANGLI。


ZHONGXINYINXINGXINYONGKAYEWUYUANZI2006NIANZHIJIN,YIZHIJIANCHI“KEHUZHISHANG”DEPINPAIWENHUA,JINSUIKEHUMANYIDUDEJIAOBU,YUSHIJUJIN,GENGXINYONGKARENDE“KA”YISHIZHUXING。HUIWANG2012NIAN,ZHONGXINYINXINGTOUZHIKAZIZHUCHUANGXIN“CHENGJIBIAO”YOUMUGONGDU。CHUANGXINCHANPINSHANG,GUANGDAYINXINGFABULEWUZHANGTOUZHIKA、GAODANGOUBAIJINXINYONGKADENGJIKUANTESESHIPIN,FENGFUDUOCAIBENSHENCHANPINXILIEDELINGWAI,WEIZHIZAOXINGYECHUANGXINCHANPINFAZHANLEGOUSI;FUWUXIANGMUSHANG,QIXIAOFANGMASILUOJINGDIANJICHULILUNCHUANGXINLITISHIWUXINGJIZAIXIANKEFUGUANLITIXI,SHIYONGHUTIYANXUNSUTIGAO;YINGXIAOTUIGUANGSHANG,GUANGDAYINXINGGENJUKAIPIJIFENXINYOUXIWANFA,KUAJIEHEZUO,LINGYONGKARENDEYISHIZHUXINGJINGCAIZENGCHANG。


新產品層出不窮 頻開制造行業先例


欢乐生肖2012NIAN,ZHONGGUOGUANGDAYINXINGXINYONGKAYEWUYUANFABULEXUDUOXINCHANPIN,TEBIESHIZAISHIDISANJIDU。7YUE,ZHONGXINYINXINGXINYONGKAYEWUYUANMEIYOUXIANGYINGYINJIANTISHENGSHANGCANRENJINRONGXINXIFUWUDEHUYU,YUYOUGUANZUZHISHENCENGCIDIAOCHA,MIANXIANGSHEHUISHANGCANRENFABULEJUBEITUAOJIANBIEBIAOSHIDEWUZHANGTOUZHIKA。ZUOWEIZHONGGUODIYIZHANGDUIYUCANJIRENRENYUANDEZHUANXIANGTOUZHIKA,QISHIJIYIYIBUZHIQUJUEYUWEIGUANGDAYINXINGZAITIANZHEKUANTESESHIPIN,GENGQUJUEYUQIJIANGGONGYIXINGWENHUAYISHUQIANRUSHANGPINZHONGCHANGGENCHUYA。


9YUE,ZHONGXINYINXINGTOUZHIKADUIYUNVXINGSHISHANGFABULEGEXINGHUAZHUTIKA——JIARENDANXIANGSHUIKA。LANMANSATUODEKAMIANSHEJIFENGGEHEYUZHONGBUTONGDEKEDIYNONGXIANGXINGDE“XIANGNANG”SHEJIFANGAN,YINGHELENVSHIDUIMEILIDEZHUIQIUWANMEIHEGEXINGHUAXIZHIDEXINLIZHUANGTAI。ZAICHUANYANGGEXINGHUAGAOYUYIQIE、JINGSHENSHIZHIYUKUAIXIANGSHOUDESHIDAITEZHENGXIA,SHANGPINYIFABUJIUKUAISULUHUOLEWANGANNVSHIDE“CHUNXIN”。LINGYIGE,GENJUDUIXIAOSHOUSHICHANGSHANGDUANQINEIZICHANYAOQIUDEDIAOCHA,ZHONGXINYINXINGTOUZHIKACHUANGXINNENGLISHEJIKAIFALELEHUIPUKA。SHANGPINCHUSHIDUANQINEIGAOEDAIKUAN,WUDIYAWUDANBAO,WEIYONGKARENCHUSHIQUANXINSHENGJIDEZHOUZHUANZIJINJIEJUEFANGFA。JIN3TIANDESHOUXINEDUSHIJIANRANGGUKEYIBUCUOGUOLEYOUYI“CHUANGYESHANGJI”,LEHUIPUKAYEYINERBEICHENGZUO“JISHIYU”,KEHUYONGHUPINGJIAKANHAO。


欢乐生肖10YUE,ZHONGXINYINXINGXINYONGKAYEWUYUANHAOMOZHIZAOXINGYEDUIGAODUANYONGHUJIAOZHUDEFAZHANQUSHI,ZHONGBANGXIAOXIFABULEGAODANGSHANGPIN——OUBAIJINXINYONGKA。ZUOWEIZHONGGUODIYIZHANGYIOUZHOUCHUGUOJINRONGWEIZHUTIFENGGEDESHANGPIN,WEIYENEICHUANGXINCHANPINKAIQILEXINSHIJIAO。CIWAI,ZHONGXINYINXINGXINYONGKAYEWUYUANHUANYAOJINGGENGXIAOSHOUSHICHANG、XIFENHUAQUNTISHANGHENXIAGONGFU。12YUE,XINYONGKAYEWUYUANYULESHIWANGZHANLVEHEZUO,WEIZHONGDUO“FENSI”LIANGSHENDINGZUOTOUZHIKA,CHUSHIJINRONGXINXIFUWU。DUIWANGSHANGSHIPINZHEYIXINGSHENGXIAOFEIXINGYEDE“TONGSHUI”,ZAICISHUOMINGLEZHONGXINYINXINGXINYONGKAYEWUYUANDEGANWEIBENDEJINGSHENSHIZHIYUQIPO。


創新立體式保障體系 成制造行業創新管理楷模


ZAIFUWUXIANGMUCENGMIAN,ZHONGXINYINXINGXINYONGKAYEWUYUAN2012NIANPOBUDEYITIDE“SHANGUANGDIAN”DANGSHULITISHIBAOZHANGTIXIDEDAJIAN。JUTONGJI,ZAOJIUZAI2010NIAN,ZHONGXINYINXINGXINYONGKAYEWUYUANJIUGANGKAISHIDUISHUJUKUCHAXUNKAIZHANSHULI、GUILEI。LIJING2NIANYILAIPUBIANERSHENCENGCIDEDIAOCHA,ZHONGXINYINXINGXINYONGKAYEWUYUANDUIYUANXIANDEFUWUXIANGMUXITONGRUANJIANKAIZHANLEQUANFANGWEISHENGJI。ZHONGXINYINXINGXINYONGKAYEWUYUANXIAOFANGMASILUOXUQIUCENGCILILUN、HECIBOGESHUANGYINSULILUNDENGJINGDIANJICHULILUN,JIANGKEHUMANYIDUCONGDIDAOGAOXIANHOUQUHUAWEIJICHUJINRONGYEZUOYONG、ANQUANXING、GOUTONGJIAOLIU、ZHONGSHIHEZIWOJIAZHIJIDADENGJI,XIANGDUIFABULEJIBENJINRONGXINXIFUWU、MAIMAIANQUANFANGFANCUOSHI、GUKEFANGSHIFUWUXIANGMU、GEXINGHUAFUWUHECISHANWENHUAYISHUGANENHUIKUIDEXITONGHUA“WUXINGGUKEFUWUGUANLITIXI”。ZHELEIXIFENHUAKEHUMANYIDU,YONGJINGDIANJICHULILUNJIANQUANBAOZHANGTIXIDEZUOFA,ZAIYENEIKEWEICHUANGXIN。


欢乐生肖GUANGDAYINXINGWUXINGJILITISHIBAOZHANGTIXIDEDAJIANSHIWEIRAOWEIKEHUCHUSHIANQUANXING、FANGBIANKUAIJIE、JISHUZHUANYEDEFUWUXIANGMUJINXINGDE。YI“SHUNSHIDAI”YEWULIUCHENGDEYINGXIAOTUIGUANGWEILI,XINYONGKAYEWUYUANZIZHUCHUANGXINXUANYONG“XIANXIAOFEIZAINAKA”FUWUXIANGMUFANGSHIRANGTONGXINGYEHEGUKEDOUYANQIANYILIANG。YIBAN,GUKESHENQINGBANLIYIZHANGTOUZHIKABIXU15TIAN,ERZHONGXINYINXINGXINYONGKAYEWUYUANGENJUIPADZHONGDUANSHEBEI,JIANGSHENHE、SHOUXINEDUDESHIJIANJIANSHAOZHI20FENZHONG,JINYIBUTIGAOLEFUWUXIANGMUGAOXIAOLV。LINGWAI,XIAOFEIHOUZAIDAOWANGDIANNAKADEFANGFA,SHIGUKEDUANSHIJIANNEIJINQINGXIANGYOULEYINXINGXINDAIMAIDONGXIDEKUAILE。XIANGJINZHUDUO,BAOZHANGTIXIDEDAJIANYOUXIAODEGUANLIZHE,GUKETOUSULIANGXIANZHUJIANGDI,MANYILVJINYIBUTIGAO。YEYOUYUNEIYANG,ZHONGXINYINXINGXINYONGKAYEWUYUANBIANCHENGZHIZAOXINGYECHUANGXINGUANLIDEKAIMO,WUXINGJILITISHIBAOZHANGTIXIZHENGZHANSHICHUJIDADECANZHAOHEXIAOFANGSHIYONGJIAZHI。


營銷推廣有“新”意 跨界營銷聯婚感恩回饋顧客


欢乐生肖XIANRUJIN,TOUZHIKAZHIZAOXINGYEDESHICHANGJINGZHENGYULAIYUMENGLIE,GEYINXINGZAOJIUJINQISUOYOU,GENJUGEZHONGGEYANGHUODONGYINGXIAO“QIANG”GUKE。YINGXIAOFANGFASHIBUSHIXINQIBIANCHENGZHIMINGPINPAIXIYINZHUKEHU,SUZAOZHIMINGPINPAIMANYIDUDEZHONGYAO。2012NIAN,ZHONGXINYINXINGXINYONGKAYEWUYUANYOULIANGDALEIHUODONGYINGXIAOZUIGAIYIZAN。


欢乐生肖YIYAOJIFENYINGXIAOTUIGUANG。ZHONGXINYINXINGXINYONGKAYEWUYUANDE“SHIERXINGZUOHUANLEJI”HE“JIFENHUANCAI”KAIPILEZHEZHONGJIFENXINYOUXIWANFA,GEIYONGKARENSONGQULE“XIN”TIHUI。QIANMIANYIZHONGJIANGJIFENHEGEXINGHUASHIERXINGZUOJINMIJIEHE,KEHUZAIQISHIERXINGZUOQIXIAOFEIJIXIANG5BEIJIFENYOUDAI。HUODONGNEIRONGKANQILAIJIANYI,QUEQIADANGDIQIEHELEDANGXIADAJIADUISHIERXINGZUOWENHUAYISHUDERENTONGYUZHUIQIUWANMEI,SHIGUKEYOUZHURUHUOSHENGRILIPINTONGCHANGDEGANQINGGANSHOU。“JIFENHUANCAI”JIYONGJIFENHUANGOUFUCAI。ZHUTIHUODONGBANGGUKEDUIHUANJIFENDELINGWAI,GENGGOUQILEGUKEDUIGONGYICISHANSHIYONGDEZERENGANHEWANFULICAIPIAODEKUAILE,WUXINGZHIZHONGSHIGUKEYUZHIMINGPINPAIDADAOGOUTONGJIAOLIU。


欢乐生肖ERSHI,2012NIANZHONGXINYINXINGXINYONGKAYEWUYUANYIBUJUXIANYUYUCHUANTONGSHISHANGJIADEXIEZUO,ZAI“MEISHIZHAN”、“JIEMU”DENGJIBENYINGXIAOHUODONGWAI,YUJINGDONG、FANKE、TUNIUWANGDENGHULIANWANGSHANGJIAJINXINGLEDUOZHONGDUOYANGYOUHUICUXIAO,KAITUOLETOUZHIKAHULIANWANGYINGXIAODEXINCHENGJIU。YITUNIUWANGZHUTIHUODONGWEILI,ZHONGXINYINXINGXINYONGKAYEWUYUANRONGHENIANMOCHUXINGDEREDIANHUATI,JINXINGLEXIANSHANGZHIFUTEDINGXIANLUDINGDANXINXIZUIDALIJIAN4000YUANDEYOUHUICUXIAO。GAIZHUTIHUODONGRONGHELETUNIUWANGQIANGJINGDELVYOUZIYUANKAIFA,MEIYOUXIANGYINGGUKENIANMOGONGXIUDEYAOQIU,GEIYONGKARENSONGQUXINGJIABIGAODELINGWAI,GENGTISHENGLETAMENDESHENGHUOZHILIANG。ZHUANYERENYUANQIANGDIAO,TOUZHIKACHANYELIANYUBIEDEXINGYEDEKUAJIEYINGXIAOLIANHUNNENGHELITUIDONGYEWULIUCHENGDEKUOZHAN。ZHONGXINYINXINGXINYONGKAYEWUYUANZAIXINDELINGYUHEYINGXIAOTUIGUANGSHANGDEYOULISHIZHU,DUIQUANBUDISANCHANYEJUBEIZHIDAOSHIJIYIYI。


欢乐生肖ZHONGXINYINXINGXINYONGKAYEWUYUANJINGLIDAIBINGBIAODA,BUDUANCHUANGXINGUANGDAXINYONGKAFAZHANQUSHIDEYUANDONGLI,ZHEDOUSHIRENMENDEZHIMINGPINPAIRENWEI“GENGXINMEIYIKE”DEYUYIZHISHOU。CICIGANSHOUZHUTANCHENGGUOJIANG,SHIYENEIRENYUANJIGUANGDAQUNZHONGDUIGUANGDAXINYONGKAGUANLIZHONGXINDECHONGFENKENDINGHEJIANGLI。RENMENJIANGWEICIWEITUPOKOU,YUSHIJUJIN,JIANCHIBUXIESHANGPIN、FUWUXIANGMU、YINGXIAOTUIGUANG、GUANLIFANGFADENGDUOCUOBINGJU,DUOFANGWEITISHENGKEHUTIYAN。


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